Neurology and dealing with starting up your own company a.k.a. the 5 stages you go through every day with a start-up:
Denial: Nah, no way these are our actual sales. It has to be a lot more than that.
Anger: WTF!? How can the current situation be so bad? We have been working our asses off for the last 18 months.
Bargaining: Okay, if I would lower my sales price by 20% I could gain about 25% more customers. In the long run that will save our company’s future.
Depression: We are so screwed, no way this is gonna work out the way we planned it.
Acceptance: Well…we have lasted for 18 months now. Time to start planning for career alternatives.